The innovation is beyond only dedicating budget for R&D. Innovation and creativity could be the norm and the attitude of the whole organization by creating think and new ideas tank and creating complete system who is pushing the creativity up to the limit and offsetting the organization from the very traditional model.
This requires complete sets of elements to be in place to convert the business environment to fertile and breeding soil for the new ideas to grow and to mature and to be profitable.
Each commercial product was an idea. This idea has found someone to support and fund it till it has grown to the mature stage.
The innovation can be between just new creative bit of idea which can save couple of minutes in doing repeatable process to breakthrough invention or game changing product. What it is , it has be appreciated. People has resistance to believe in the value of the new ideas and the first reactions always is questioning the value of it. This kills many ideas in the embryonic stage. Ideas need chance to grow to at least the prototype stage.
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